Crotch Grab Arch Pink - Endless

Crotch Grab Arch

In Crotch Grab Arch, Endless presents a striking triptych of his now-iconic Crotch Grab figure—his bold reimagination of the 1990s Calvin Klein campaign starring Mark Wahlberg. First introduced through street interventions in East London, the image critiques the pervasive “sex sells” mantra of contemporary advertising and the rigid, often militarised, ideals of masculinity it perpetuates.

Here, the trio of hypermasculine forms are framed within a baroque arch, a deliberate nod to religious iconography. Endless substitutes traditional saints or martyrs with commodified bodies, elevating the underwear model to altar-piece status. The ornate structure is embedded with authentic pages from a vintage bodybuilding manual—referencing a time when the male form was becoming an object of aesthetic worship in mass culture.

Layered behind the figures is a frenetic wall of hand-painted slogans and typefaces that echo the visual language of 20th-century advertising. The endless repetition of both figure and text becomes a conceptual loop, mirroring how branding drills identity and desire into the collective consciousness.

Crotch Grab Arch transforms a once-provocative billboard image into a contemporary icon—one that sits uncomfortably between satire, seduction, and societal reflection.