Crotch Grab Attitude - Endless

In Crotch Grab: Attitude, Endless distills one of his most emblematic figures into a stark, hyper-stylised composition that feels both militaristic and mythic. Rendered in greyscale with overlays of textural brushstrokes and striking red graffiti, the central figure appears flanked by his own echoes—multiplying the performance of masculinity into a kind of visual battalion.

This work reimagines Mark Wahlberg’s 1990s Calvin Klein ad campaign as a modern soldier of branding. The military helmet is not just a costume; it becomes a symbol of how culture weaponises the male body for profit and projection. Endless underscores this with the counterfeit waistband—Calvin Classics—and a slogan beneath:

“Defiance is the main motif of the attitude.”

It reads like a mission statement.

The visual layering—spray paint tagging, acrylic splatters, distressed textures—evokes both battlefield and billboard, creating a tension between glamour and decay. The figure’s polished physique is both worshipped and defaced, casting doubt on the very idea of perfection the original advert once sold.

As with earlier iterations, this image—first introduced in Endless’ street paste-ups—has transcended its origins, having been adopted by public health campaigns and featured in artworks by Gilbert & George. But here, the figure is no longer just cheeky commentary—it is a confrontational icon, staring the viewer down with unapologetic presence.

This is masculinity in combat mode: branded, broken, but unbending.