Endless - Happy and Glorious

"Happy and Glorious" by Endless is an original mixed media artwork priced at £7,500. Measuring 75 x 105 cm, it features gold leaf and a resin finish, enhancing its luxurious aesthetic. This piece is part of Endless’s 2017 exhibition ‘The Royal Variety Adornments,’ which explores themes of celebrity, consumerism, and the power of branding.

The title, drawn from the British national anthem, plays on notions of heritage and prestige. Endless uses the iconic Lyle’s Golden Syrup branding—an everyday British product—to reflect on how ordinary symbols can take on grander meanings in consumer culture. The artwork questions how branding shapes national identity and societal values.

The gold leaf and resin not only elevate the piece visually but also underline the contrast between mass-market products and luxury, merging commerce with cultural commentary. As a centrepiece of the exhibition, "Happy and Glorious" invites viewers to reconsider the significance of familiar brands and their deeper influence in modern life.